The Legacy of Luxury: The Evolutionary Journey of Maneesha Ruia
From its humble beginning to achieving global acclaim, Maneesha Ruia's trajectory is nothing short of extraordinary. Whether it's lace, printed, linen, silk, or cashmere, Maneesha Ruia has become the go-to brand for luxury scarves for women.
With a commitment to creativity, sustainability, and impeccable craftsmanship, the brand has redefined luxury scarves and sustainable fashion, weaving stories of sophistication and timeless elegance.
In this blog, we celebrate the decade-long journey of our brand and unveil how it has turned dreams into reality within a decade of its launch.
The Genesis of a Vision
Even as a young adult, Maneesha Ruia, the designer and founder of the brand, was inclined towards art. Be it pottery, painting, or interior design, she dabbled in everything creative. However, her move to the fashion capital, New York, brought out her unwavering interest in fashion.
After spending some time designing for other brands, Maneesha wanted to launch her own brand. She knew she had the skills and wanted to show them to the world, but the fear of beginning something new in her forties hindered her.
Her mentor's words, "Unless you put yourself out there, you're never going to succeed. You are failing by not trying," gave her the push she needed to finally launch the Maneesha Ruia brand.
The brand launched at a Premier Class, Paris in 2013, and her skills and vision immediately captured the attention and hearts of many. Today, Maneesha has become the ultimate name in crafting luxury scarves for women. Her collection is made from feel-good, sustainable, and natural fabrics, empowering women to live their lives with confidence and style.
Nurturing the Craft
The brand began by embracing the trial-and-error method. Maneesha placed the utmost importance on high quality and maintaining industry standards. She visited numerous factories in Northern India from where she sourced fabrics.
Every single piece, from printed scarves to linen and modal scarves, is made under Manessha's careful guidance and direction. With the vision to curate an exceptional experience for all its customers, the brand proudly established its state-of-the-art production unit on the outskirts of Mumbai in 2019.
Maneesha's inspiration behind the designs comes from her love of exploring different cultures and traditions during her travels. She makes it a point to regularly interact with artisans who bring her vision to life and value their input and skills.
Cultivating Global Inspirations
Predominantly known for lace shawls, Maneesha Ruia quickly ventured into the world of scarves, producing linen, cashmere, silk, and lace scarves. Its journey began on the glamorous runway of Paris and became an instant hit, soon entering the iconic city of New York and taking it by storm with diverse and unique designs.
From there, there was no stopping. Whether it's the bustling streets of New York City or the vibrant landscapes of Japan, Maneesha Ruia's designs transcend borders, weaving experiences that resonate with women from around the world.
Embracing Sustainability
Maneesha Ruia is known for embracing sustainable fashion well before its time. As a designer, Maneesha aims to build designs that last for years and are in perfect harmony with nature.
The brand's intention to push conscious sustainability is evident in its choice of using only GOTS-certified fabrics. Most of its pieces are made from silk, cashmere, wool, linen, and lace.
As a brand that aims to produce heirlooms, it goes one step further in its commitment to ethical and sustainable fashion by designing pieces that last long, minimize waste, and can be worn in multiple ways throughout the years.
A Decade of Style Evolution
Over a decade, Maneesha Ruia has embarked on a remarkable journey of style evolution. It has pushed the boundaries of creativity and design beyond its initial collections of shawls.
From the classic silk and cashmere scarves to newer designs of capes, the brand's offerings are a testament to its unwavering commitment to elegance and grace.
Maneesha's designs are highly influenced by her travels, seasons, and inspirations, seamlessly combining innovation with tradition. Whether the luxurious Merino wool jackets or the boldly printed scarves, each piece is woven with meticulous craftsmanship and tells a unique story.
However, that is not the only reason behind its success. In a world where fast fashion is the trend, Maneehsa Ruia's luxury scarves aim to empower women with style and offer an authentic touch of individuality.
Celebrating Maneesha Ruia's Decade of Style
As we draw the curtains on this blog, we invite you to participate in Maneesha Ruia's decade-long journey. All its designs, from linen and modal scarves to wool ponchos, have stayed true to the brand's core values of creativity, sustainability, and artistry.
As the brand continues to thrive, so do its customers, partners, and the world. With sustainable fashion at its center, Maneesha Ruia will continue creating timeless scarves that embrace the spirit of wanderlust and grace.
Become a part of the legacy that celebrates style, luxury, and effortless elegance!
